Amazon MCF 2026: Boost Multichannel Fulfillment

Free webinar on March 31, 2026, at 10:00 AM PDT

Selling on multiple channels in the US? Fulfillment shouldn’t slow you down.

Join our live webinar to learn how Amazon Multi-Channel Fulfillment (MCF) works in 2026, how US pricing is structured, and how to use your FBA inventory as a single fulfillment pool for TikTok Shop and other sales channels.

We will cover operations, costs, order management, cash flow, and other aspects.

Free webinar on March 31, 2026, at 10:00 AM PDT

Selling on multiple channels in the US? Fulfillment shouldn’t slow you down.

We will cover operations, costs, order management, cash flow, and other aspects.

What you will learn?

Amazon MCF: What changed in 2026

MCF allows you to use Amazon’s fulfillment network to ship orders from your own website and other marketplaces. In 2026, the program is more aligned with multichannel commerce. We will explain how the US network operates and what sellers must consider before scaling.

How pricing works in the US

Pricing in MCF depends on size, weight, shipping speed, and optional services. During the session, you will learn how the US fee structure works and how to model your total fulfillment cost. We will also compare MCF economics with standard 3PL solutions.

Cash flow impact of unified fulfillment

When inventory is fragmented across locations, turnover declines, and cash remains tied up in idle stock. You will see how centralized fulfillment increases efficiency and improves inventory rotation. Stronger stock flow means less capital locked in safety buffers and more room for controlled, profitable growth.

Fulfilling orders beyond Amazon

M2E helps ship orders from TikTok Shop, Temu, and other marketplaces, as well as your store, using Amazon MCF. You will see how orders are submitted, processed, and tracked. M2E routes all your orders to MCF, automatically updates statuses, and keeps your inventory in sync across all channels.

Centralized inventory and reduced buffer stock

Many sellers keep extra inventory for each channel. This ties up capital and increases storage costs. M2E helps you prevent overselling by centralizing your stock. This reduces unnecessary buffer stock, frees up working capital, and ensures faster fulfillment across connected marketplaces.

Real use cases & live expert answers

Expect real-world examples, not abstract concepts. We will show how sellers use M2E in combination with Amazon MCF to streamline operations and reduce risk. You will also have time to ask questions and receive clear answers from experienced specialists.

FAQ

Who should attend this webinar?

If you sell online in the US and struggle with fulfillment or stock management, this session is for you. It is built for marketplace sellers, growing brands, operations managers, and finance teams.

Is this session focused only on Amazon sellers?

We will focus on how Amazon’s fulfillment network can support orders from your website, TikTok Shop, Temu, and other marketplaces. The goal is multichannel simplicity, not marketplace dependency.

Will the webinar be recorded?

Absolutely. A recording will be uploaded to M2E YouTube channel and shared with all registered participants after the session.

Will there be time for questions?

We will host a live Q&A at the end. Prepare your questions, and get the speakers to respond with practical advice.

Meet our experts

Adam Froelich

Sr. Tech BD Manager, MCF at Amazon
Adam helps US sellers build scalable fulfillment using Amazon’s logistics network. He focuses on simple setups that ship fast, cut delays, and stay stable as order volume grows.

Anna Kapeliushko

Product Manager at M2E Pro
Anna has over 10 years of experience in e-commerce, leading teams and working closely with clients. She understands the challenges sellers face and uses her expertise to drive their business growth.

Kristina Lakosnik

Senior Customer Service Agent at M2E Cloud
Kristina is an Amazon Multi-Channel Fulfillment (MCF) specialist at M2E who works directly with marketplace sellers. She helps businesses use FBA inventory to fulfill orders across multiple channels and resolve complex fulfillment challenges as they scale.