Shopify Marketplace Connect vs M2E Multichannel Connect
Choosing an eBay integration with Shopify often comes down to two apps: Shopify Marketplace Connect and M2E Multichannel Connect. Both keep your listings, stock, and orders in sync. Here’s how they compare when your catalog grows and your marketplace plans get more ambitious.
Shopify Marketplace Connect
Amazon, eBay, Walmart (US), Target Plus (US)
600+, including eBay, Amazon, Walmart, TikTok Shop, Temu, SHEIN, Kaufland, OTTO, OnBuy, and Mirakl-powered marketplaces
Product, price, and inventory settings
Synchronization and Selling Policies by marketplace and product group
Bulk tools, policies, and automation rules
Shopify, plus API connections to ERP, PIM, and CRM systems
In-app chat and Shopify Help Center
Live support, assisted onboarding, marketplace guides, and video tutorials
First 50 synced orders per month free, then 1% per order, capped at $99/month
30-day free trial, then GMV-based plans: Starter from $49/month, Business from $199/month, Enterprise from $799/month