Boost sales productivity with handy M2E Analytics

Get an organized view of your business metrics within a simple yet powerful M2E Analytics tool. Gain detailed insights into your sales operations across Channels to increase revenue more efficiently. Access a comprehensive Amazon and eBay sales report from one location.
Get an organized view of your business metrics within a simple yet powerful M2E Analytics tool. Gain detailed insights into your sales operations across Channels to increase revenue more efficiently. Access a comprehensive Amazon and eBay sales report from one location.

Analyze performance on multiple Channels

  • Use a centralized dashboard to view analytics for eBay and Amazon Marketplace, and in the near future Shopify and BigCommerce.
  • Inspect the sales volumes, number of total sales & orders, and the canceled orders’ rate, compare sales data by Channel and period.
  • Keep an eye on key metrics over any timeframe you need.
  • Access up-to-date financial information with a detailed history of your Amazon payouts and transactions

Check how well your products sell

  • Quickly check your top-selling and most-canceled products on eBay and Amazon.
  • Filter your product data by brand and category to get a full picture of your product performance.
  • Use this info to identify trends, pinpoint areas of improvement, and find out which offers need to be optimized for better sales.

Gain insights into your customer base

  • View consumer analytics sorted by various parameters, such as country and city.
  • Examine both the percentage and the actual number of customers, depending on their location.
  • Analyze weekly sales data and the best sales times to enhance your marketing, advertising, and promotional efforts, reach your target audience, and drive your business forward.

Access your metrics on the go

  • View crucial analytics from a user-friendly interface optimized for mobile screens
  • Always stay informed about the state of your business from a mobile device
  • Retrieve accurate numbers and metrics no matter where you are
Product analytics
Payout history
Product analytics
Top analytics
Top analytics
Top analytics

Choose a solution for your
eCommerce Platform

Integrate your store
with new marketplaces

Use case

The problem

How can I identify peak sales days?

The solution

By analyzing sales data by day of the week in M2E Analytics, you can define which days experience the highest sales volume. These insights help effectively assign resources, plan promotions, and execute targeted marketing initiatives on peak days to maximize sales potential.

The problem

How can I create regional sales strategies?

The solution

M2E Analytics provides top sales data by geography, both at the city and country levels, so you can understand the most profitable markets. By identifying such lucrative regions, you can customize item offers, promotions, and advertisements to align with the preferences and purchasing patterns of specific locations. This approach helps effectively capture the attention and engagement of shoppers, maximizing your potential for higher sales.


How frequently should I analyze top selling products?

It depends on the nature of your business, product turnover rate, and market dynamics. In general, we recommend analyzing top selling products regularly, at least on a monthly basis, to stay updated on their performance. But if your store experiences rapid changes or operates in a highly competitive niche, a weekly or bi-weekly analysis may be beneficial to identify emerging trends and make timely adjustments to your strategies.

What makes analyzing average sales important?

This analysis grants valuable knowledge about the general operation and vitality of a business, along with the results of marketing strategies employed. By computing the average sales, you will grasp the typical revenue generation of your store and establish realistic benchmarks. Comparing average sales across various timeframes, items, or segments can also define areas that require enhancement and optimization.

Why is it significant to analyze order cancellations on Amazon, eBay, and Walmart?

Firstly, it helps identify patterns and reasons behind cancellations, enabling sellers to take corrective actions and enhance buyer satisfaction. Realizing the root causes of cancellations can lead to better inventory handling, revised item descriptions, and more reliable shipping processes. Besides, analyzing cancellations can uncover systemic problems that need to be addressed to deliver a smooth and trustworthy buying experience for shoppers.

What are the benefits of analyzing sales geography?

Through this analysis, you can define the most profitable markets and target specific regions for store expansion. Grasping the preferences and buying behaviors of various locations allows for customized product offerings, promotions, and marketing strategies. Ultimately, analyzing sales geography enables store owners to optimize inventory handling, logistics, etc., to meet the demands of different regions efficiently.

Why is customer analytics important?

Customer analytics is essential for the growth of any business, as it allows to get an in-depth understanding of the buyers’ behaviour. You can refer to these analytics to refine your strategies, design better products, and provide better customer service.
A thoroughly compiled customer analysis can forecast customers’ responses to the product or service, enhance advertising campaigns and brand recognition. Customer analytics solutions like M2E Analytics tool can help you get a more detailed and structured view of your customers and how they interact with your business.

Manual & Support


M2E Analytics

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User reviews

I use M2E Cloud to manage inventory on my eBay and Amazon stores and it’s been great so far! It only took me 10 minutes to connect my Amazon and eBay accounts and set up my inventory. All listings and orders are currently syncing without errors. This platform is just super easy to use and works really fast. What’s more, it’s completely free. Tech support is amazing!! Alexandra took me step by step during onboarding and was very patient though I am totally untechy.

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